Childrens Antique Advertising Premiums - Collectors Reference Guide 1890s-Up

Description

Collector Bookstore
724 Delaware Street
Leavenworth, KS 66048
Collector Bookstore is a leading specialty retailer of price guides and reference books to inform and educate collectors and professionals in the antiques and collectors markets. Our customers include individual collectors, dealers, appraisers, auctioneers & other industry professionals. You won't receive heavily thumbed shelf copies from us! We buy most titles directly from the publisher and individual authors. Authors are encouraged to submit their reference titles for our consideration.
SO-SCH-2000-0764310127-WH3
Children's Paper Premiums In American Advertising 1890-1990s by: Loretta Metzger Rieger, Lagretta Metzger Bajorek
ISBN:
0764310127
Book Title:
Children's Paper Premiums In American Advertising 1890-1990s
Author:
Loretta Metzger Rieger, Lagretta Metzger Bajorek
Binding:
Soft Cover
Copyright:
2000
Pages:
154
Size:
11 x 8.5 in.
Collector Bookstore is a retailer of new books located in Leavenworth, Kansas. We specialize in price guides and reference books for the antiques and collectibles industry.
Here is a beautiful book celebrating a whole century of a favorite form of advertising!
Through the use of children's paper premiums, many advertisers since the 1890s have created markets for their products. Children have enjoyed playing with the "free give-aways" that came with varied products, from the coffee their parents drank in the 1890s to the boxed cereal consumed in the 1990s. Product advertising easily found another avenue with radio entertainment in the 1930s.
With nearly 500 photos, this book is chock full of the often-elaborate designs that have adorned and accompanied products of all kinds, and have enticed generations of children. The authors have brought together many types of these premiums, from Lion Coffee to Libby's Apple Butter, and offer valuable advice on building and maintaining a marvelous collection.
The price guide serves as a helpful tool for collectors who are gathering and saving this significant part of American culture.
A must for all advertising and ephemera buffs!
493 color photos
(SO Schiffer Categorical generated 2021-07-07)
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